The Importance of Offering Services That Will Never Be “Do It Yourself”

The Importance of Offering Services That Will Never Be “Do It Yourself”

It seems as though everywhere you look these days, it’s DIY this and DIY that. Less and less is being left to professionals as the Do It Yourself trend takes over. You may have noticed this has already affected your salon profit margins but aren’t quite sure what to do about it. Clients seem to be applying color and toners, trimming bangs and appointment stretching like never before. Is it about saving a buck? Is it about convenience?  We as the professionals will never fully understand it. What we do know is that with “open to the public” suppliers offering professional products to non-professionals and thousands upon thousands of YouTube tutorials available at your fingertips it’s never been easier to see your stylist less and less.

With that in mind, it has never been more critical to your business’ success than to offer ‘salon only” services! Services that must be done by a professional in a reputable salon! Here at Keragreen we work tirelessly to ensure that our products are only available to licensed hair stylists who have completed our certification program. This means you will never see Keragreen products on the shelves of your local beauty supplier, nor will you see Keragreen services available at salons that have not been approved us!

This is how we ensure revenue from our products to your salon. Consumers simply can’t get it anywhere else! Rest assured that the Keragreen Smoothing System will never be available to the public. This has value in itself. While you can’t control how often clients see you or how they maintain their other services, we most definitely can control where they get their Keragreen Smoothing Treatment or Relaxer applied. Remember, this is money in your pocket!

If you are interested in adding value to your salon and trying our products for the first time or placing a reoccurring order, please do not hesitate to contact us at info@keragreencanada.ca

Don’t forget that you can now shop online for Keragreen products by clicking HERE

Become a Keragreen member today and enjoy the great benefits. Click HERE to learn more!

5 Ways to Project Confidence

Strong and powerful woman with self confidence and chalk muscles

5 Ways to Project Confidence

There’s almost no worse thing for a client than sitting down in a stylist’s chair, having a cape draped over your shoulders and looking into the eyes of a professional who does not project confidence. Now let me clarify, confidence and talent are two very different things. Having the education to know how to approach a situation and achieve a style is one thing, but do you look like you know how to from behind the chair? Remember that competence bears little relationship to confidence.

Here are 5 tips we’ve come up with to help ensure you look the part before you act on it!

 

  • Watch Your Posture – Remember, the client will always almost have eyes on you. Understand that the way you feel affects your body language. If you are feeling assured and confident you stand taller and straighter. When you’re feeling insecure you slump or slouch. But were you aware that the reverse is also true? Keep in mind your posture has a direct link to your brain and impacts your emotions!

 

  •  Play to Your Strengths – Think of past salon related success you’ve had. The bigger the better! Then remember the sense of power and accomplishment you felt. Hold onto that feeling of genuine emotion before approaching a client for their consultation.

 

  •  Loosen Up – You can build confidence by honing your ability to commit to a course of action. Your gut instinct is usually right! However, stay flexible and don’t tighten up if you’re forced to quickly change direction. Hair doesn’t always cooperate!

 

  • Be an Optimist – Is the glass empty or half full? It’s both. The only difference is where you chose to focus your attention. A positive, upbeat attitude is crucial for success. Spending too much time worrying about possible negative outcomes is a waste of your time and your client’s time. Formulate a game plan and go with it!

 

  • Embrace Failure – Now let’s say you formulated that plan, put it in motion, and the result wasn’t favorable. This is where you need to focus your energy on your knowledge over nerves! Don’t get down on yourself. Mistakes happen and hair doesn’t always react in a way we expect. This is all a natural part of learning and growing as a stylist. Now focus on what did go right and use those positives, paired with countless hours of formal and practical education to formulate a new and improved action plan!

Don’t forget that you can now shop online for Keragreen products by clicking HERE

Become a Keragreen member today and enjoy the great benefits. Click HERE to learn more!

How to Motivate Clients to Rebook

How to Motivate Clients to Rebook

Deliver Beyond Expectations Clients will only rebook if they receive exceptional service. Salons are a dime a dozen, what makes your salon and services special? Ensuring your client is happy when she leaves your chair is the first and most crucial step.

Offer to Rebook Remember, rebooking benefits you more than it benefits the client in some cases. Simply offering to rebook is something that is often skipped by stylists and their front desk staff. In most cases the client will not ask to rebook, you need to offer. Think about adding an incentive to get clients into the habit of rebooking. Once they start doing it, they’ll keep doing it.

Tell Them Why The dreaded “I’ll just call when I’m ready to book”. We all know this is code for “I’ll call in a panic 3 days before an event and try to squeeze in”. Most humans procrastinate, it’s in our nature. Let’s try to break this habit to reduce stress in both ourselves and our clients. If you’re dealing with a client that isn’t on a set cut or colour schedule and is avoiding rebooking, get them to think about the near future. Ask if they have any special events coming up. Wedding, birthdays and special events are your ticket to rebooking these types of clients. Use the event date as a point of reference and mention that booking ahead for the week of that event will avoid disappointment as your schedule fills up quickly.

Know When to Ask I find there are only two moments during an appointment where it’s appropriate to ask a client if he or she would like to rebook. If the client is in your salon for a cut or style, I would say the perfect time to ask is when they are at the front desk cashing out. This is often the responsibility of the receptionist. If there are booking incentives, make sure your reception staff is aware. If a client is in for a colour service, I find the best time to ask them to rebook would be during the processing time. Use this 30 minutes to make sure your client is comfortable. Offer a beverage or magazine but also make them aware that you value their time and don’t want them to have to stick around after their appointment to rebook.

Follow Up – Often clients are in a rush to leave and mention they don’t have time to rebook and they will call to do so. Don’t be afraid to follow up. Most clients will leave the salon with the intention of calling, but life happens and they never do. Make a quick call or send a quick personalized text, “Hey ______, I noticed you were in a bit of a rush so I’m just touching base to see if you had a second to book your next appointment. I just want to make sure I keep your hair looking its best!”

 

Use these tips and implement some of your own to get your clients into the habit of rebooking. Once they do, they’ll appreciate how stress free and convenient it is.

Don’t forget that you can now shop online for Keragreen products by clicking HERE

Become a Keragreen member today and enjoy the great benefits. Click HERE to learn more!

 

How to Boost Retail Sales and Profits In Your Salon

How to Boost Retail Sales and Profits In Your Salon

With beauty suppliers popping up on every corner, discount brands at unbeatable prices and diversion happening at all the main grocery and pharmacy retailers, how do you keep your clients shopping in your retail space and not the drug store? Here are some tips we’ve come up with to catch your client’s eye and get them shopping while they’re in for a service.

Sell Retail at Your Reception Desk 

 This is directed at your impulse shoppers. It works the same way the gum and chocolate catches your eye while you’re waiting to cash out at the grocery store. Don’t clutter the desk, just simply display a few travel sized items in a cute container. Remember to change the products monthly or seasonally to maintain interest. Did you know Keragreen offers 1oz bottles of our Protein Shampoo and Conditioner? They’re great for this type of quick sale.

Location, location, location!

Did you know that studies show a large percentage of people head to the right side of a shop or business upon entering? Without being conscious of it, people head to the right simply because most people are right handed. If sales are slow and space allows for it, consider this funny little trick and give it a shot!

Keep it Simple

Although you may know your retail products like the back of your hand, potential customers don’t. Keep it simple and try not to overwhelm them. Try using shelf talkers to clearly state what the product is and how much it costs. Did you know Keragreen offers shelf talkers for all of our retail products as well as many other marketing tools? Lastly, make sure prices are clear and visible. Potential customers are often too embarrassed to ask for pricing in nice salons.

Keep it Clean

Nothing makes a bottle of shampoo or hairspray look worse than a layer of dust. Keep clients thinking all your products fly off the shelves by keeping them clean! We as stylists know the reality of product shelf life, however put yourself in a customer’s shoes for a second realize that dust makes things appear “old”. Take turns dusting those shelves on a weekly basis, it’s basic housekeeping!

Educate Your Staff

If a customer is about to spend $30 vs. $4.99 on a bottle of conditioner, be prepared to explain the reasoning behind it. They will most definitely have questions and it’s your responsibility to have educated answers. Keragreen product knowledge sheets are available at any time, as well as plenty of information on our website to help refresh your memory and give knowledgeable answers. If you have a question, feel free to ask your sales rep or send us a quick email at info@keragreencanada.ca. Avoid saying “I don’t know.” Instead, go with “I will find out”. Make sure to follow through with that promise, they’ll be waiting. Also, speak about the products you are using. Educate your clients as you wash and style. They are more likely to buy something you’ve personally recommended during their appointment.

Buy During Promos

 Lastly, and arguably the easiest trick we have to boosting retail sales profits is to buy on promo. Many fantastic suppliers (not just us!) offer seasonal promos or bulk purchase promos such as 6+1 deals. Keep your eyes out for them. You increase your profits, save money and often get products for free and all you need to do it purchase during a specific time frame? Yes, please! In addition, Keragreen offers monthly, holiday and trade show promos as well as discounted salon packages. Contact your sales rep or the Keragreen office to get more information!

 

Don’t forget that you can now shop online for Keragreen products by clicking HERE

Become a Keragreen member today and enjoy the great benefits. Click HERE to learn more!

4 Ways to Keep Your Salon Looking Great and Feeling Professional to Increase Revenue

4 Ways to Keep Your Salon Looking Great & Feeling Professional to Increase Revenue

Sometimes it’s the big things, but sometimes it’s the little things. Some of you may be wondering “What can I do to improve my space? The obvious would be things like, décor and paint. Although these things do affect the general ambiance of your space, what are the other things? What are the things that you may be overlooking? Well, we’re here to tell you! Follow these tips and watch your client base and revenue grow.

First impressions are everything!

We can’t stress this one enough. Put yourself in the shoes of your guest for a second. What does your salon feel like, look like, smell like as soon as you open that front door? Immediately after that, is your guest greeted? Introduced to their stylist? Offered a beverage? These are all crucial things to think about. They say first impressions are made in the first 7 seconds. Why not spend your appointment time focusing on getting to know your new client and showcasing your talents vs. trying to change their mind on the judgement they just made. Happy clients will return, and return clients equal more revenue for your salon.

Staff professionalism!

Body language and tone of voice are two things that are sometimes overlooked. An extrovert aggressively approaching an introvert will almost always make the introvert uncomfortable. Now we’re not saying leave your personality at home, our suggestion is just to tone it down until you get to know the type of person you’re interacting with. Mimicking their demeanor is an almost guaranteed way to make them feel at ease in your space.

Secondly, keep in mind not only how you say things, but what you are actually saying. Avoid using slang terms. Make sure front desk staff is using proper English. This might sound silly but I often hear certain words like, “Tip,” “Thanks,” “Hang on,” “Hey,” “Come on back,” “What would you like,” and the list goes on. Ideally we would instead use, “Gratuity,” “Thank you,” “Would you mind,” “Hello/Good Morning/Good Afternoon/Good Evening” “Please come with me,” “Would you like.”

Details, details, details!

Although it may seem unnecessary or insignificant, the little things matter. Clients usually spend the bulk of their appointment doing one thing; looking around. Be aware they are scrutinizing your stylists, other guests, but especially your space.

Although things like cleanliness are a given, what else can you do? Fresh flowers always seem luxurious. Think about placing a beautiful bouquet at the front desk or a couple blooms at each station. If you offer beverages, consider using glasses and mugs vs. paper and plastic. Not only is it environmentally friendly, but it adds a bit of class to the experience. Sticking with the theme of being environmentally conscious, consider using linens in your restroom instead of paper towels. Trust us, your clients will notice.

Don’t avoid the dreaded staff meeting!

Although you may be thinking to yourself, “My staff is great, we talk all the time!”. This isn’t the type of communication that is undeniably necessary to run a business well. It’s important to hold meetings with each stylist to inform them of what they are doing well and areas they could improve on. Once the stylist-owner relationship is weak due to lack of communication, it is almost impossible to maintain a work space of team players! In order to create a luxurious and professional salon and maximize your revenue, you need to have clear communication with the clients as well as your team. Remember, they are your backbone.

Put our words into play in your salon today and watch how things begin to change! Revenue will increase and you and your staff will be happier going to work everyday.

Don’t forget that you can now shop online for Keragreen products by clicking HERE

Become a Keragreen member today and enjoy the great benefits. Click HERE to learn more!

KeraGreen Formaldehyde Free

As a result of Government regulators finding formaldehyde in the formulas of several of keragreen‘s competitors, Organic Salon Systems worked with Lord Beauty Design to engage the services of four (4) independent national laboratories to conduct sample formaldehyde tests on Keragreen to determine if formaldehyde was present in the product.  The results of the lab tests, along with the certifications, are found below.

To select the best labs to conduct the tests, several criteria were used.

  1. The labs had to be national labs with capabilities, equipment, and expertise to conduct formaldehyde tests using the most contemporary and generally acceptable techniques.
  2. The labs had to be United States Food and Drug Administration listed for testing foods, drugs, and cosmetics; be the United States Drug Enforcement Administration licensed for drug testing.
  3. The labs had to have the following certifications:
  • Certified Analyses (USP, ACSI) for Pharmaceutical Products
  • Good Laboratory Practice (GLP) for Specific Compliance Statements
  • Drug Enforcement Agency (DEA) licensed.
  • Food and Drug Administration (FDA) certification/listed.
  • ISO 9001-2000.

All of the selected labs met most if not all of the above criteria.

Conclusion: Lab results indicated less than one one-hundredth of one percent formaldehyde was present in the Keragreen samples tested.  OSHA sets forth a standard for maximum allowed exposure of workers to airborne formaldehyde over an 8 hour period of 0.75 ppm with a peak exposure of 2 ppm for a 15 minute period. This product shows only trace levels of formaldehyde and is well below the OSHA maximum standard.  KeraGreen Keratin Treatment contains about 1/842th the amount of formaldehyde found in an average banana, therefore, it would take 842 KeraGreen Treatments to equal the amount of formaldehyde in one banana.  KeraGreen has 30 times less formaldehyde than average indoor air which measures at 0.1 ppm – 0.3 ppm.

Don’t forget that you can now shop online for Keragreen products by clicking HERE

Become a Keragreen member today and enjoy the great benefits. Click HERE to learn more!

KeraGreen – Organic Keratin Treatment

Finally! A non-toxic, Formaldehyde-Free Keratin Smoothing Treatment
Rich in organic ingredients and performs better than its toxic alternatives.

You must have heard about the Brazilian hair treatment or about the Keratin smoothing treatment in the past. These treatments are intended to relax and tame frizzy, unmanageable hair, by infusing the hair with rich proteins. The downfall of this treatment is that the main ingredients are extremely TOXIC chemicals such as Formaldehyde and Cylomethicone (Silicone). When this treatment is performed on a client’s hair, it is accompanied by a very strong smell, and harsh fumes, followed by a white thick cloud of smoke, when applying the hot blow dryer on the hair.
I am not going to lie, I have performed it many times in the past, and it does a great job with straightening the frizzy hair, however, when I discovered what are the actual ingredients in this treatment, I decided to start looking for a healthier alternative.

The NEW ORGANIC Keratin Smoothing Treatment -KeraGreen!

toxic-fumesAfter doing a thorough research of all the products in the market, I have come across the one and only HEALTHY alternative to the original Keratin Treatment. It is called KeraGreen, which is an Organic Keratin and Protein system that does an incredible job taming the hair and eliminating most of the frizz away.
The KeraGreen hair taming system contains organic ingredients, No Formaldehyde, and No Cyclomethicone.
• There are no harsh fumes or smells
• No irritation
• No burning eyes

More about the KeraGreen Treatment


This Keratin and Protein Hair System is not just another keratin smoothing treatment; it is a complex Keratin and Protein Hair Restoration System that will deliver impressive results, time after time…
KeraGreen uses superior natural ingredients and certified organic extracts that won’t expose the clients to unnecessary health risks, or further degrade the planet in which we live.
The KeraGreen Keratin & Protein System is a complete restoration system with fantastic, smoothing results.
The innovative formulation and product line will deliver long lasting healthy hair that will improve after every treatment.
The ingredients in the KeraGreen Keratin smoothing treatment are of the highest quality available. The plant-derived keratin and other vitamins and minerals deliver superb benefits to all hair types without any health risks.

before and after

Some Key Benefits of KeraGreen – Keratin Smoothing Treatment:

• Contains natural and organic ingredients – is non-toxic
• Faster drying times with no residue
• Does not emit toxic smoke
• Does not irritate scalp – can be applied from the root
• Eliminates up to 70% of the frizz, softens curls, produces high level of shine
• Seals in colour & highlights and protects from fading
• Contains UV Protection (organic)
• More frequent treatments ensure a better result
• Helps reduce hair loss – with the addition of L-Cysteine.
• Full range of post-treatment products and Salon Maintenance System to ensure results are long lasting
• Results in manageable, silky, shiny and healthy hair
• Will last up to 4 months
• The more times you do it, the better the results will be each time

Market research and ingredients

Market research indicates that consumers are no longer seeking powerful and permanent hair-straightening treatments, but prefer more flexible hair-styling options. KeraGreen allows consumers to get an excellent result for straightening the hair without the permanent straightness of a permanent “Chinese-straight” hair style.
KeraGreen is the only organic-derived formulation for a keratin protein treatment system available on the market. The health of the hair is paramount in all preparations – KeraGreen is designed to improve the health and condition of the hair. The ingredients include HYDROLYSED collagen, silk and keratin, and L-Cysteine which are not found in competitors’ products, as well as 18 amino acids and proteins (more than competitors) to ensure the best result for the health of hair. As with all hair styling treatments, clients who have sensitivities or allergies should conduct a patch test (on the inner elbow) 24 hours before proceeding with the treatment. Some people do have sensitivities to amino acids and proteins and these are key ingredients in our products.

Perfect for humid weather

keragreen before and afterWith the KeraGreen Keratin and Protein Hair System you can go out on a rainy or humid day as well as enjoy the beach while still having soft, shiny and manageable hair. The KeraGreen system prevents the keratin from de-stabilising, thereby maintaining new soft, silky, manageable hair for up to 3 months.
Our system has the added benefit of preventing hair loss in men and women thanks to the L-Cystine ingredient.
KeraGreen will always result in long-term improvement in the condition

My recent client

My Opinion

After being in the hair industry for over 10 years, in my opinion, 95% of women really need the Keragreen Keratin Smoothing Treatment, and can highly benefit from it.
If you colour your hair regularly or use hot tools, this treatment is definitely for you.

Please note: The KeraGreen treatment will NOT eliminate the body (volume) of your hair, and it will NOT make it pin straight.

If you are truly interested and tired of your unmanageable, dry, lifeless, straw-like, faded hair Try it Today!

Find it at Professional Hair Salons Only! 

 

 

David Buriev –  The Hair Healer

 

Author of The Secrets your Hairdresser was Always Hiding

THE-SECRETS-your-hairdresser-was-always-hiding-cover